If you haven't heard yet, Frito-Lay's Cheetos brand is rolling out a cinnamon, sugar puff snack just ahead of Easter called Sweetos. (I'm not making this up.) It's the first sweet snack Cheetos has marketed in the brand's 67-year history. I'm thinking I'd rather have orange fingers than cinnamon brown ones, but, hey...that's just me. You can blame the Millennials who've driven a jump in "sweet" snacking along with growing interest by consumers in special holiday offerings from familiar brands. An example of that is Oreo's Red Velvet Oreo in time for Valentine's day. I'm with radio funny guy Tim Hunter who said he's assuming Sweetos will do better than the time Comet offered that violet-scented cleanser, Vomet.